Then
R.E.D.D. was a simple idea, brewed from a backpack essential on a college campus in Maine. Alden Blease carried around a basketball-sized ball of dough to classes and extracurriculars, breaking off pieces throughout the day to satisfy hunger and maintain energy levels. A clean, plant-based, nutritional protein was appealing to fellow hungry classmates, so Blease transformed the ingredients into a bar format. R.E.D.D. was born in 2016 and gained quick popularity, reaching 1,000 stores in just three years.