Alden Creates the First Redd Bar

Alden’s College Days from Redd on Vimeo. Born out of necessity. When Alden Blease created the first Redd bar, he wasn’t trying to create an innovative food startup, he was just broke after running out of his college meal plan. Created for functionality. As you know, most cheap food is bad for your health. Even as… Read more »

Guess the Newest Redd Bar Flavor!

New Flavor We’ve been waiting for this day for a long time. It’s finally time to launch our newest Redd Bar flavor. We launched our first 3 flavors (Chocolate, Oatmeal and Peanut Butter) last summer June 2016. Immediately after the launch party our founder and mad-scientist-in-residence Alden Blease, started experimenting and working with new ingredients… Read more »

Alden Blease Featured on Eating Wisely Podcast

We love talking about clean food and healthy food development. Our founder, Alden Blease, is obsessed with finding the healthiest, most nutrient dense foods in the world. In a recent interview with Leland Stillman on the podcast Eating Wisely Alden discusses what goes into making a vegan and gluten-free energy bar that ups the ante for a… Read more »

What You Might Not Know About Sugar

When we were kids, we all remember hearing that “SUGAR IS BAD FOR YOU!” Parents dangled sweets as rare but naughty treats and otherwise, sugar was avoided whenever possible. Eventually sugar-free desserts and sweets were offered as alternatives, reinforcing the fact that no matter what, sugar is bad. But as we’ve studied health and nutrition in depth while developing… Read more »

Redd Featured in Food & Nutrition Magazine

We are kicking off the holidays with a new feature in one of our favorite industry publications. You can find Redd featured in the Food Trends section of the January/February issue of Food & Nutrition Magazine along with other brands who are releasing healthy products this year. Read more to discover the many health benefits… Read more »

Dark Chocolate | Superfood Energy | Redd Bar

Dark Chocolate | Heart Healthy Superfood

DARK CHOCOLATE – Good for your heart, good for your taste buds. What is Dark chocolate? Cultures in Mexico produced chocolate as early as 1900 B.C. Originally, it was consumed as a bitter beverage. The cacao beans were fermented, roasted, and then ground into a paste that was mixed with water and spices like chili peppers… Read more »

3 Reasons you'll love Redd Bars.

3 Reasons You’ll Love Redd Bars

Before starting Redd, we can remember staring at the wall of bars at our local grocery store wondering “what makes a bar better than all these others?” But the fact is, every bar we tested compromised on either health benefits or flavor. The ones that tasted great were loaded with sugars, and the ones that were healthy didn’t… Read more »

Yerba Mate Superfood | Redd Bar| Energy Protein Bar

Yerba Mate | Brain Energizing Superfood

YERBA MATE – Strength and euphoria. What is it? Yerba mate comes from a tree that has been utilized and cultivated first by the Guaraní people in South America and in southern Brazil, prior to European colonization. For centuries the leaves have been used in a traditional tea which is still incredibly popular, particularly in Argentina, Bolivia,… Read more »