How Peanut Butter Earned its Place in America

Peanut Butter and…. A World War?

Great swaths of our population across the great swath of our nation have been all a-twitter about what is good for our country and what it means to be American. Let’s take a step back from these nation wide debates and look at a long standing, comforting piece of Americana: good ol’ peanut butter. This plant-based protein was patented by a household name in American history, has ties to a World War, and is the most popular Redd bar flavor.

Peanut butter wasn’t always an American tradition. Historians think it was developed by the Aztecs. Peanut butter had a break-through moment in the United States when John Harvey Kellogg patented a process for making it in the 1890’s. However, it wasn’t until World War II caused a scarcity of meat that peanut butter’s popularity skyrocketed in America. Now American childhood is often marked by peanut butter memories. A A quick PB & J during a break in play time. A dab of peanut butter on smoky camp fire s’mores. A PB Redd Bar pick-me-up whilst getting pushed out the door to go crush the SATs…

Fueling the American Dream

Kellogg cared about what went into his and his patients’ bodies. We care too. That’s why our bars aren’t solely about how good the nuttiness of peanut butter tastes with a hint of dark chocolate and the subtle crunch of quinoa. It’s why we put in the time to develop a bar with 9+ grams of protein, 11 super foods, 19 vitamins and minerals, and 35+ mg of natural caffeine. Redd bars give you (and us!) the positive energy needed for the pursuit of excellence.

We like to say that Redd bar is Portland to Portland. Our HQ is in Portland, Maine and manufacturing is in Portland, Oregon. We are proud to embody American values of innovation and hard work. We are proud to nourish and energize American entrepreneurs and athletes. We are proud to be an American company.


Feelin’ the peanut butter love? Try it here.