The secret weapon for success and creativity

Sleep is important to productivity | Redd Bar

Scrutinizing the daily routine of successful entrepreneurs and creative geniuses is an entire corner of the internet created by bloggers and sociologists. It’s a common belief that if we just copy/paste the habits of Steve Jobs and Sir Richard Branson into our own daily routines, you too will be successful.

The first question for many of these famous productivity geniuses is “what time do you get up in the morning.” Of course we find out that these people get up at insane hours… 4am or 5am. They run a 10K and make an organic smoothie before getting work by 6am.

This is a dangerous question to ask when looking at what makes people successful and productive. We believe there are better questions to ask:

  • How do you ensure you get high quality sleep?
  • Do you watch TV before you go to bed?
  • What time do you go to bed at night?!

Sleep is crucial to success

Getting enough rest is incredibly important to how focused and productive you can be throughout the day. It also has a huge impact on your overall health and mental capacity.

Unfortunately, pulling all-nighters and running on 4 hours sleep is common in business, and is easily confused by many entrepreneurs and creatives as a sign of being truly passionate about building something bigger than themselves.

Don’t listen to the hype

There’s a common quote that inspires people who want to achieve bigger things “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.

It’s easy to subscribe to this theory and believe that being willing to sacrifice sleep and health for the greater good they makes you more likely to succeed above others and against the odds.

When it comes to sleep, this is simply untrue.

Don’t compromise your health

Not getting 8 hours of sleep can negatively affect your health, your mood, your relationships, and yes – your productivity. Studies show skimping on sleep can be the worst thing you can do when you are trying to be productive. Not getting 8 hours causes concentration problems, drowsiness, and irritable moods that affect the way your work is delivered the next day.

(This is an excerpt from our new eBook “Food for Work”) Click here to download.