REDD

Redd (Research Enhanced Design + Development) is a product development and brand management company headquartered in Portland, Maine.

 

 

INTRODUCTION

 

A Defining Start to Innovation

The roots of Redd grew from adversity.

In college my meal plan was inadequate, I ran out of funds within the first few weeks of the semester. I was challenged to find a sustainable alternative. Over the years, my activities and experiences defined my food and nutrition standards — Food is function. It affects human performance, both mentally and physically. This ultimately led me to the bulk food section at a local health food store. Time nor money afforded anything fancy, so I mixed nutritionally dense, inexpensive ingredients into a bag. This concoction not only sustained me, but propelled me. I began carrying this “energy bar” to classes. Curiosity followed, which eventually led to a budding business. Later touted, Rawgasms.

I launched Rawgasms with the intention of supplying customers a healthy and affordable alternative to indulgent food. After two years of success and valuable customer feedback, I began collaborating with graphic designer and entrepreneur, Reed Allen (Redd Co-Founder). From here, we re-branded, refined, and designed new product with a commitment to high quality ingredients and intuitive design. In June 2014, our first product was released; the Chocolate Brownie by Redd.

There are a lot of bars on the shelf. Redd is defining the next, better way to do it.

Alden Blease
Founder

 

 

 

TEAM

Alden Blease
Founder + Chairman

Reed Allen
Co-Founder

Peter Van Alstine
CEO