We’re for the people making it happen from home, from coffee shops, from their parent’s basement. Because that’s what we’re doing. We found something worth believing in and we’re taking it as far as we can. Doesn’t matter what your thing is, as long as you’re going for it. Kiteboards, apps, carabiners made on 3D printers, skate/surf boards, new typefaces, Esperante, VR drone racing, whatever… it’s your thing and the one thing you need to make it real is energy. Which is our thing. Superfood energy bars.

Reed Allen

Reed Allen

Chief Ninja

You probably know Reed from our Snapchat as the guy who commutes through the office via skateboard. He’s also behind our design and photography, and well, just about everything else. As the swiss army knife of the team, Reed is capable of completing just about any task – he’s our in-house Macgyver – which he loves because it keeps him on top of his game. Reed lost a kidney at age 13 and turned to a healthier lifestyle. The super high quality ingredients and the fact that Redd Bars are Vegan help to keep this father of 2 moving at lightning speeds. #ninja

Alden Blease

Alden Blease

Founder + Chairman

If you leave Alden alone in a room, by the time you get back, he’ll have built a dozen new products, and improved the design of any furniture left behind. As the Founder, Chairman and Dreamer in Residence at Redd, Alden lives in a state of perpetual innovation. He is fueled by sheer curiosity and the drive to be more thoughtfully efficient. Alden truly cares about the things we put into our bodies and has an awareness for how and why we use products the way we do. He might seem shy, but ask him about organic superfoods and you’ll definitely learn something new. #dreamer-in-residence

Peter Van Alstine

Peter Van Alstine

CEO

With laser-like focus and a nose for opportunity, our CEO keeps Redd moving forward at 100 miles per hour (in true entrepreneur time) and is passionate about building high-growth companies with killer teams. Peter embraces a work hard/play hard ideology and loves spending time outdoors with his family. After discovering natural and functional foods back in 2001 after a melanoma scare, he always has a fresh, organic lunch packed and has a deep appreciation for truly awesome products like Redd. #lifeskills